We didn’t launch Outkast in a co-working space or some marketing bootcamp.
We launched it on the street. On a walk. At a tea shop. In the backseat of a car at 1 a.m.
It started as two people talking about how exhausting everything felt the rush, the pressure, the expectations. And how refreshing it would be to just... step back.
We talked about clothes we couldn’t find - simple, comforting, oversized and everyday fits made with actual thought and no fake hype. So we made them ourselves.
No flashy logos. No fast trends. Just pieces that let people feel at home in their skin.
Outkast is for people like us - the ones who move differently, even when no one’s watching.